Category: Assignment #2- Content Thinking, Headlines & Application

Create one headline promoting second-year digital courses in this program, targeted to first-year students. “6 in demand digital skills you will learn in second year!” I kept this one short and to the point by telling the reader directly that not only will they learn digital skills in second year but I also made sure… Read more

Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students. “Join this award winning program to learn skills that employers are looking for today!” I think our program has a lot of factors to it that can help sell it to a graduating high school student and… Read more

1. Headline Variation (12 marks) Using the article from Part A, Question #1, you are to create three (3) different headlines. Each headline must emphasize a different headline element discussed in class. (3X4=12 Marks) “5 tips on how to clean your mattress, according to experts”  As I explained in the first question, the article lists… Read more

https://www.cnn.com/2026/03/03/politics/us-military-ecuador-drug-trafficking I think I clicked on this article for a few reasons, one being that I am very intrigued by American politics and the American government as a whole because it’s something that i’ve always been super interested in and I think with the events that are going on with the US Military currently (war… Read more

Was the headline in Question #1 an accurate representation of the article content? Yes, this headline perfectly represented the article’s content because the article very clearly points out how to clean a mattress and explains it in a very clear way by listing specific steps on how to clean a mattress, how often to clean… Read more

1. Headline Resonance (6 marks) https://www.cnn.com/cnn-underscored/home/how-to-clean-mattress This headline resonated with me due to the simplicity of the headline of the article and how it gets straight to the point without adding any unnecessary fluff and the fact that it gets straight to the point when it comes to what the content within the article, when… Read more