Create one headline promoting second-year digital courses in this program, targeted to first-year students.
“6 in demand digital skills you will learn in second year!”
I kept this one short and to the point by telling the reader directly that not only will they learn digital skills in second year but I also made sure to include that the skills they will be learning are in demand by employers looking for those skills, I also made sure to include not only a number, but an odd number because it’s proven that some of the best headlines use numbers in them and that specifically using odd numbers builds trust with the audience that you aren’t rounding up or down to include things that won’t be important in what they’re looking for from the article.